Friday 28 December 2012

Here are the 3 most common choices most sellers have when selling their house:



  • Sell the house through a Real Estate Agent using the Traditional Selling Process.
  • Sell the house yourself as a "For Sale By Owner".
  • Sell the house to a professional homebuyer, like our organization.
Which choice is right for you?

This will depend on your available time frame, condition of your house, amount of equity you have and other personal needs. Let's touch on the above choices...

1) The REAL World of the Traditional Selling Process

The average cost of selling using a Realtor is 10% or sometimes even more. 6& is taken in Real Estate commissions, 2.5-3% in Title Company closing costs; then there is a Home Shield Warranty, and some other miscellaneous fees.

It takes 4 to 6 months on average to sell and close on a house while the seller (YOU) continues to pay the house loan, principal, interest, taxes and insurance. Can you wait that long? Would you prefer not to make those payments?

So, the questions you need to ask yourself are...

"Do I have at least 10% equity to cover the cost of selling?"

"Do I have at least 6 months to wait for an "acceptable" offer and wait through buyer's qualification?"

"Can I afford to make payments while the house is offered for sale?"

If you answered YES to all of the above questions, and your house is in excellent condition, you should consider listing your home with an agent.

2) The REAL World of FSBOs ("For Sale By Owner")

Not enough lookers - not enough buyers. The FSBO house has very limited market exposure, since you're limited to a few signs and an ad in the paper. Marketing is a science, it is expensive, and requires "know how".

Most buyers use a "buyer agent" because it's a free service for them (seller-you pay agent's commission), and the buyers don't have to worry about all the liabilities and disclosures involved.

Since a Real Estate transaction is a complicated process, due to lack of seller's experience, most FSBOs end up as listings.

It may take much longer than 6 months to complete the process.

But, if you can handle all the details and solve the typical closing problems, you will save thousands of dollars by not paying Realtor's commission. What you'll have to pay are only the closing costs.

Which way do you turn? To an agent with dozens of other listings to handle? Selling on your own and sweating out financing (and legal) details, lost deals, last minute closing "surprises"? Moving out, making two mortgage payments and hoping you don't get some midnight call with "bad news" about your house...

3) The EASY Solution: Sell to All-American-Homebuyers

WHY list your house, when you can SELL your house!
Don't jeopardize your future plans waiting for a long escrow, buyer's qualification, bank approval... and numerous other factors that can break the deal and put you back to where you started - more advertising, more open houses, more lookers, MORE hassles! Can you afford to take that risk?

"Real Estate Market is hot and all houses are selling quickly!"



The real estate brokerage community is spending thousands of dollars each and every day to create and keep the above myth floating around.

Most agents' "Listing Presentation" (solicitation) includes only the shiny side of their business. They will show you recently sold homes, homes under contract, pending and active listings. Even if they don't say it, such a presentation implies that selling your house will be fast and easy.

How would you feel if an agent showed you all the cancelled listings? Not good.

What if (s)he showed you all the listings that expired without a sale, or were withdrawn after a long while? ... hmm, you may even decide not to list your house... 

As you see, presenting the whole picture is the right (and honest) way to go, but certainly not the way an agent would secure more listings.

Below you'll find a few letters from sellers who learned (the hard way) that the above myth is just that, a myth.

Their houses were in perfect condition, they kept making mortgage payments month after month, but still they did not have a single offer...

"We were having a new home built and listed our current home with a realtor...

... Our home had been listed with a realtor for four months. We had numerous showings which resulted in a great deal of inconvenience, especially since we were in the middle of packing in anticipation of moving into our new home. We had an open house every other weekend...

... In spite of all this, we still had not received one single offer on our house. Our realtor kept encouraging us to lower our asking price, which we did twice...

... We were at our wits end and had just about lost all hope of being able to have the new house...
... That is when we happened to receive a card from Marko and Tammy in the mail advertising closing within seven days. At first, we were skeptical, but after researching...

... We were able to close on our new home... It was truly a God send that we received their card when we did... the entire process was also "pain free".

We owe them many, many thanks and whole heartedly recommend their services.

Steve & Paula K."


"... I listed the house with a highly qualified agent, which resulted in six months of people wondering through our house and no real offers.

... After six months on the market we started looking at billboards for "sell your house fast". We called and talked to Marko, and scheduled an appointment for him to come and see the house.

... he made an offer and let us pick the date we moved out. All in about seven days.

Randy S."

"In June I had a job opportunity that was too good to pass up...

... After my home was on the market for three months I received a postcard in the mail claiming that I could sell my home in 7 days. After making both mortgage payments and rent payments for three months I decided I would give it a shot. 

I was obviously skeptical because if there is one thing I know, it is that if something sounds too good to me true, it probably is. However, ...

... I would encourage you to call and ask all the questions you want. You'll get more than you bargained for...

Robert G."

CONCLUSION: Consider agents only if you have at least six months available to sell your house. You have a choice! Make the right one!

The REAL World for Sellers following the Traditional Selling Process



Realtors Are Great Most Of The Time!

If your house is in perfect condition, you have plenty of equity, and if you have plenty of time to wait, selling your home using a Realtor will probably get you the best price.

So, how much equity do you need to have?

Statistics show that an average cost of selling a home using Realtors is about 10% of selling price, or sometimes even more...

That means, at least 10% right off the top is gone in fees. The 6% in Real Estate commissions, 2.5-3% in Title Company closing costs; then there is a Home Shield Warranty, and some other miscellaneous fees.

Do you have at least 10% equity to cover the cost of selling?

... or will you need to come out of YOUR pocket with CASH just to get rid of your house?

If you lived in your house for only a few short years, or if you refinanced recently, you may not have enough equity to pay all those fees.

If you have enough equity, how long can you wait?

Statistics show that an average "Market Time" around the country is 2 to 6 months. That means, it will take that long to find a buyer... add to this another 30 to 45 days needed to complete all the inspections, go through a loan approval and finalize the sale.

On average the Traditional Selling Process will take between 4 to 6 months, so it's wise to budget and plan on making at least 6 monthly payments.

CONCLUSION: If your house is in perfect shape, and your situation meets the above said criteria, selling your house through a Realtor is a valuable option!

Be Smart and negotiate in the listing agreement a "right to cancel". You'll be glad you did! If after 3 months you still don't have any offers, at least you'll be "free" to explore other options!

When and Why Realtors Are Not Effective!

What you are about to learn will reveal some surprising secrets of Real Estate business...

Even in some of “the hottest” real estate markets around the country, thousands and thousands of listings expire every month.

The following "eye-opening" facts may give you some answers...

A Realtor gets paid whether your home sells in one week or one year. This creates a motivation to do the least amount of work possible on the already "secured" listing, but to focus on securing more new listings.

When a Realtor lists your home, they put it in the computer with thousands of other houses. Then they sit back and wait for another Realtor to find and qualify a buyer. And wait. That’s the way the game is played.

Do you have any idea how many houses an agent is trying to sell?

It’s safe to say more than just one! Most agents have houses all over the city that they’re trying to sell at any given time. This means the attention your home needs might not always be there.

Some agents will let you list your home for an inflated price just to please you and get your business. Then when it doesn't sell they suggest you lower your price to something more "reasonable" and marketable. They get your business on the front because you think you might get your price. Your interests are at risk, not theirs, while your home sits on the market unsold.

"... some unethical agents may suggest selling prices that are too high solely to obtain a listing. Instead of competing based on a professional approach, they appeal to an owner's greed." (This is an excerpt from "California Real Estate Practice", a required course for all prospective Real Estate Agents by the California Department of Real Estate.)

In their highly competitive business, agents use different sales tricks ("games") to secure a listing. Higher sales price is one of them! Watch out!

"Dirty Little Secret" - the agent's sign in your yard is a free billboard, advertising the agent’s services to the whole neighborhood!

No wonder why so many agents discount their commission to only 4% (even 3%), instead of an average 6-7%. They make less on your house (and do less work), but at the same time they get a few more listings off of your sign where they charge full 6% commissions. The longer your house sits unsold, the more free advertising they get; the more new customers they get; the more money they will make. So at the end it works great for them, but not for you!

What if you have to MOVE and your house has not SOLD?

If this happens to you:

Are you going to leave it vacant?

How long are you going to make TWO house payments?

How long can you afford to make TWO house payments?

If you’re like most people, that can deplete your savings quite quickly!

What most sellers don’t realize, is that to an agent, with hundreds of other listings to handle, it won’t make any difference!

Bottom Line: All American Affiliate may be able to offer you more money than you’d net if you list it with a real estate agent. And the sale can be closed on the date of your choice. With no hassles, no showings, and no risk!

But, if you're looking for an above market price, Realtors are your best bet!